Reef's twenty-five year heritage traces back to two brothers from Argentina, Fernando and Santiago "Santi" Aguerre. Fueled by their passion for surfing, and armed with a unique entrepreneurial spirit, the brothers acted on an idea to create a high quality, comfortable, active lifestyle sandal. Attracted to the Southern California lifestyle, Santi moved to California in the early 80's and would shortly be reunited with his brother. Fernando graduated from Law School, and headed to La Jolla to help co-found Reef. With hard work, dedication and some savvy marketing ideas, the brothers built Reef into the #1 sandal brand.
Now twenty-five years later, the company is thriving as one of the leading surf brands in the world offering footwear for guys, girls and kids. Reef recently launched Reef Redemption; a program intended to lessen their footprint on the Environment. Reef Redemption initiatives thrive through a product series using green technology, the culture of giving and their in-house efforts to work towards a more environmentally friendly work environment.
Through all the change over the past twenty-five years, Reef is driven by the same constant – "we are surfers at heart, drawing influences from the world around us". Reef is a core surf company. They create authentic and innovative products intended to nurture an incredibly fortunate lifestyle that involves surf, sensuality and a life filled with happiness.