Groove Life

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Alaska and wedding rings. These two things probably don't always go together, especially to form a company, but for Groove it did.


Our founder, Peter Goodwin, needed a wedding band that
was on par with his other adventure/work gear. Groove
Ring was first thought of on the banks of the famous
Moraine Creek in Katmai National Park.

While raising four young kids, building an adventure lodge,
and running his guiding business, Peter worked nights for
eight months perfecting the Groove Ring design. His focus?

Finding the best materials and developing functional
designs with an unlimited warranty.

Groove Ring was kickstarted in December 2015 and has
grown to be the industry leader for active, adventurous
people needing high quality products that match their
lifestyle.

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