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Neff was launched back in 2002 by Shaun Neff in Southern California. Growing up in California, surrounded by the skate, surf and snow culture, Shaun always had an aspiration to be part of the active sports industry. Originally starting out as a clothing company, Shaun made shirts and sold Neff product out of his backpack. Later that year, Shaun moved to Utah to attend Brigham Young University, where he soon realized that in order to get snow and skate pros in on the Neff movement, his company would have to focus on headwear to avoid conflict with athlete clothing agreements. NEFF HEADWEAR was born, being the first authentic core surf, skate and snow headwear company in the industry. That's the genius behind Neff, which has spread globally under a unique niche of headwear.