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Since the beginning, Electric set out to be the leading eyewear and accessories brand in the active youth lifestyle market by supporting the best athletes with the best product, while remaining connected to core retailers and consumers. That mission still Electric is a global, premium, sport and lifestyle accessory brand rooted in southern California's rich action sports, music, art and customization culture. Electric's unrelenting approach to the elevation of style, quality and function in its products and sunglasses has earned the brand a renowned position within the action sports community.